Privacy Policy

Urbanotrend

Last updated: September 16, 2026

1. Introduction

Welcome to Urbanotrend.

Urbanotrend (“we,” “our,” or “us”) operates an online clothing and lifestyle store at https://urbanotrend.com/ .

We respect your privacy and are committed to handling personal information responsibly.

This Privacy Policy explains how we collect, use, disclose, store and protect information when you visit our website, purchase products, contact us or interact with our services.

Urbanotrend also operates an internal search engine optimization and website analytics automation system using n8n and authorized third-party integrations.

This system helps us manage our clothing store, monitor website performance, research keywords, optimize content and improve our visibility in search engines.

Our internal SEO automation is not a service offered to clothing customers.

By using our website, you acknowledge the data practices described in this Privacy Policy. Where consent is required, we will obtain it separately as appropriate.

2. Information We Collect

We collect information necessary to operate our clothing store, fulfill orders, provide customer support and maintain our website.

2.1 Information you provide

When you place an order, register for an account or contact us, we may collect:

Full name.
Email address.
Telephone number.
Billing and shipping addresses.
Order details and purchase history.
Product preferences, sizes and selected variations.
Customer service communications.
Account information, if you create an account.

We collect this information to process purchases, fulfill orders, communicate with customers and provide our services.

2.2 Payment information

When you purchase a product, your payment is processed through the payment providers available at checkout.

Payment processors may collect payment card information, billing details and transaction information necessary to authorize and complete your purchase.

Urbanotrend may receive transaction confirmations, payment status, transaction identifiers and limited payment details necessary for accounting and customer service.

Payment information is handled in accordance with the applicable payment provider’s privacy and security practices.

2.3 Automatically collected information

When you visit our website, certain information may be collected automatically, including:

IP address.
Browser type and device information.
Operating system.
Pages visited.
Referral sources.
Website interaction and performance data.
Approximate location derived from technical information.
Cookie identifiers, where applicable.

We use this information to maintain website functionality, protect against fraudulent activity, understand website performance and improve the shopping experience.

3. How We Use Your Information

Urbanotrend uses personal information for legitimate business purposes, including:

Order processing: Confirming purchases, processing payments and maintaining order records.

Product fulfillment: Sending the information necessary to produce, package and deliver your purchases.

Customer support: Responding to questions about products, orders, shipping, returns and refunds.

Website improvement: Identifying technical issues, understanding how visitors interact with our website and improving product navigation.

Security: Detecting suspicious activity, preventing fraud and protecting our website.

Marketing: Sending promotional communications where you have provided the required consent or where otherwise permitted by applicable law.

Legal and administrative purposes: Maintaining appropriate business records, handling disputes and complying with applicable obligations.

We limit our collection and use of personal information to purposes that are appropriate and reasonably necessary for our operations.

4. Order Fulfillment and Print-on-Demand

Certain Urbanotrend products are manufactured and fulfilled through print-on-demand services.

We use Printify and may use its associated production and shipping providers to manufacture and deliver products.

When you place an order, information necessary for fulfillment may be shared with these providers.

This may include your:

Name.
Shipping address.
Telephone number, where required for delivery.
Order details.
Selected products, sizes, colours and quantities.

Printify and its production partners process information to manufacture, fulfill and deliver the products you purchase.

We do not share unrelated personal information with fulfillment providers when it is unnecessary for the order.

For additional information about Printify’s data practices, please review its privacy policy:

https://printify.com/privacy-policy/

5. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to provide essential functionality, analyze performance and support marketing activities.

Cookies are small files stored on your device when you visit a website.

We distinguish between several categories of cookies.

5.1 Essential cookies

These support functions such as:

Shopping cart functionality.
Checkout sessions.
Customer authentication.
Website security.
Remembering essential preferences.

Essential cookies may be necessary for the website to operate correctly.

5.2 Analytics cookies

We use website analytics tools, including Google Analytics 4 where configured, to understand visitor behaviour and website performance.

Analytics information may include page views, engagement, traffic sources and e-commerce interactions.

We use this information to improve our website, identify technical issues and understand the effectiveness of our content.

5.3 Marketing cookies

If advertising or remarketing technologies are enabled, cookies and similar identifiers may be used to measure campaign performance or deliver relevant advertising.

Where required by applicable law, we obtain consent before activating non-essential tracking technologies.

5.4 Managing cookies

You can manage or delete cookies through your browser settings.

Where our website provides a cookie preference tool, you can also use it to manage applicable consent choices.

Disabling certain cookies may affect website functionality.

For information about Google’s privacy practices, visit:

https://policies.google.com/privacy

6. Website Analytics and Search Performance

Urbanotrend uses analytics and search performance services to understand how customers discover and interact with our clothing store.

These services may include:

Google Analytics 4.
Google Search Console.
Google Ads.
Google Merchant Center.
Microsoft Bing Webmaster Tools.
Microsoft Clarity, where enabled.

Depending on the platform and configuration, information may include website traffic, search queries, impressions, clicks, product performance, engagement metrics and technical website information.

We use this information to improve website functionality, optimize our product and category pages, and evaluate the performance of our content.

Google Analytics data collected through website tracking is distinct from the Google account data accessed through our internal OAuth-based automation, which is described below.

Internal SEO Automation and Google API Data

7. Urbanotrend SEO Automation

Urbanotrend operates an internal website management system called Urbanotrend SEO Automation.

The system uses n8n and authorized technology integrations to automate certain website operations.

Its purposes include:

Researching keywords relevant to our clothing products.
Monitoring organic search performance.
Analyzing website traffic.
Identifying technical SEO issues.
Evaluating product and category page performance.
Supporting content creation and optimization.
Monitoring indexing and website visibility.
Generating internal performance reports.

The system is used for Urbanotrend’s authorized business operations.

Customers are not required to connect their personal Google accounts or authorize our SEO application to purchase clothing from our store.

8. Google Data We Access

Depending on the integrations enabled and permissions granted, our internal application may access the following Google data.

Google Search Console

Search queries, clicks, impressions, click-through rates, average search positions and relevant indexing or website performance information.

This information helps us understand how Urbanotrend appears in Google Search.

Google Analytics 4

Website traffic, sessions, engagement, events, page performance, conversions and available e-commerce reporting metrics.

We use this information to evaluate website performance and identify opportunities for improvement.

Google Ads API

Authorized advertising account information and keyword research data, including search demand, competition and available advertising metrics.

This information supports keyword research and related website optimization.

Google Business Profile

Where an authorized Business Profile is connected, we may access available Search and Maps performance information, including impressions, website clicks, call interactions and direction requests.

Google Merchant Center

Where authorized, we may access product information, listing status, product performance and related e-commerce data.

These integrations are used only when configured and authorized.

We do not request access to Google information that is unnecessary for the enabled functionality.

9. How We Use Google API Data

Information obtained through Google APIs is used to support Urbanotrend’s website management and search optimization activities.

Specific uses include:

Monitoring organic search performance.
Identifying relevant keyword opportunities.
Analyzing website traffic and engagement.
Monitoring indexing and technical SEO issues.
Evaluating product and category page performance.
Supporting improvements to website content.
Producing internal analytics and SEO reports.
Maintaining the functionality of our automation workflows.

Google API information is not sold to data brokers.

We do not use authorized Google account data for purposes unrelated to the application’s disclosed functionality.

We also do not use Google API data to train general-purpose artificial intelligence models.

Any new use of Google data outside the purposes described in this Privacy Policy will be evaluated against applicable platform requirements and, where necessary, disclosed and authorized before implementation.

10. Google Account Authorization and Revocation

Urbanotrend SEO Automation uses Google OAuth 2.0 for integrations that require account authorization.

When an authorized account holder connects a Google account, Google’s authorization screen displays the permissions requested by the application.

Our application receives access only to the permissions granted through that authorization.

Account holders may revoke access at any time through their Google Account settings:

https://myaccount.google.com/permissions

Revoking access prevents the application from continuing to access information through that authorization.

Revocation does not automatically remove information previously stored by the application.

Requests concerning previously stored personal information can be submitted using the contact details at the end of this policy.

11. Automation, Artificial Intelligence and Data Processing

Our internal workflows may use automation, hosting and artificial intelligence services to support authorized website operations.

These services may include:

n8n for workflow automation.
Hostinger for hosting infrastructure.
Google services for analytics and search performance.
OpenAI, DeepSeek and Kie.ai for configured research, content generation or processing tasks.
Other authorized service providers necessary for specific workflow functions.

Information transferred to third-party services is limited according to the purposes of the relevant workflow and applicable platform requirements.

Our SEO automation is intended to work primarily with website content, product information, keyword research and relevant performance data.

Any transfer of identifiable customer information or Google account data to an artificial intelligence provider must have an appropriate purpose, comply with applicable platform rules and be accurately disclosed where required.

We do not sell personal information or Google API data to artificial intelligence providers.

12. How We Share Information

We may share information with third parties when necessary to operate our business and provide our services.

These may include:

Payment processors: To authorize and process payments.

Printify and fulfillment providers: To manufacture and deliver purchased products.

Shipping carriers: To transport and deliver orders.

Hosting providers: To store and operate website and application infrastructure.

Analytics providers: To measure website performance.

Automation and technology providers: To perform configured website management functions.

Legal authorities: When disclosure is required by applicable law or a valid legal process.

We limit disclosures to information appropriate for the relevant purpose and applicable legal requirements.

We do not sell personal information to data brokers.

13. Data Storage and Security

Urbanotrend takes reasonable technical and organizational measures to protect information against unauthorized access, alteration, loss and disclosure.

Our safeguards are intended to include, as appropriate:

Restricted administrative access.
Secure connections for transmitting information.
Protected storage of application credentials.
Access controls for connected services.
Monitoring and maintenance of website infrastructure.

Our internal automation may temporarily or persistently store data in workflow execution records, databases, connected spreadsheets and other authorized storage systems.

No method of electronic storage or transmission is completely secure.

We periodically review security practices and update safeguards as appropriate.

14. Data Retention

We retain information only for as long as necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, accounting, fraud prevention, website operations and applicable legal obligations.

Retention periods may vary according to the type of information and its purpose.

Order and transaction records may be retained for applicable accounting and legal requirements.

Customer account information may be retained while an account remains active or as otherwise necessary.

Analytics and SEO information may be retained to evaluate historical website performance.

Internal automation execution records may contain data retrieved from connected services. Their retention is governed by our configured storage and deletion practices.

When information is no longer required, we take appropriate steps to delete, anonymize or otherwise dispose of it, subject to applicable requirements.

15. International Data Processing

Urbanotrend operates online and may use service providers located in different countries.

Depending on the service, personal information may be processed or stored outside Canada, including in the United States or other jurisdictions.

Information processed in another jurisdiction may be subject to the laws applicable in that location.

We take reasonable steps to select appropriate service providers and protect information when it is processed across borders.

16. Your Privacy Rights

Depending on applicable privacy laws, you may have the right to:

Request access to personal information we hold about you.
Request correction of inaccurate information.
Request deletion of eligible personal information.
Withdraw consent where applicable.
Unsubscribe from marketing communications.
Ask questions about how your information is used or disclosed.

Certain information may need to be retained to comply with legal obligations, resolve disputes or maintain necessary business records.

To submit a privacy request, contact us using the email address listed below.

We may need to verify your identity before responding to a request involving personal information.

17. Marketing Communications

If you subscribe to Urbanotrend marketing communications, we may use your contact information to send updates about products, promotions and other relevant announcements.

Where required, we obtain consent before sending commercial marketing messages.

You can unsubscribe using the link provided in applicable marketing emails or by contacting us directly.

Unsubscribing from marketing does not prevent us from sending necessary transactional communications relating to your orders or account.

18. Children’s Privacy

Urbanotrend is not intended to collect personal information directly from children without appropriate authorization.

We do not knowingly collect personal information from children in circumstances where parental or guardian consent is required and has not been obtained.

If you believe that a child has provided personal information improperly, please contact us.

We will review the request and take appropriate action.

19. Third-Party Websites

Our website may contain links to third-party websites, social media platforms or external services.

These services operate under their own privacy policies.

Urbanotrend is not responsible for the privacy practices of independent third-party websites.

We encourage visitors to review the privacy policies of external services before providing personal information.

20. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes to our business, website, technology integrations or applicable requirements.

The updated version will be published on this page with a revised date.

Where required, we will provide additional notice or request consent before using personal information for materially different purposes.

21. Contact Information

For questions about this Privacy Policy, Google account authorization, personal information or data deletion requests, please contact: