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Less but better

This simple phrase is one of our guiding principles. Focus on the most important elements of each garment and let go of everything superfluous. Shop All Shop New

Less harm

We’re continually pushing to reduce our footprint by choosing recycled or natural fibres and non-toxic natural dye processes. Shop All Shop New

Be responsible

This simple phrase is one of our guiding principles. Focus on the most important elements of each garment and let go of everything superfluous. Shop All

Featured Products

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Adventure Mountain T-Shirt — “Time to Explore” Outdoor Graphic Tee

Price range: 18.57$ through 25.58$
Lightweight and quietly rugged, this tee carries the call of the wild without shouting. A simple, vintage-style mountain illustration and
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Reps Over Excuses Gym T-Shirt | Lightweight Motivational Training Tee

Price range: 27.65$ through 32.10$
S M L XL 2XL 3XL Width, in 18.00 20.00 22.00 24.00 26.00 28.00 Length, in 28.00 29.00 30.00 31.00
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    OUR BEST SELLERS

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    Adventure Mountain T-Shirt — “Time to Explore” Outdoor Graphic Tee

    Price range: 18.57$ through 25.58$
    Lightweight and quietly rugged, this tee carries the call of the wild without shouting. A simple, vintage-style mountain illustration and
    Add to wishlist
    Select options This product has multiple variants. The options may be chosen on the product page
    Quick view
    Hot
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    Reps Over Excuses Gym T-Shirt | Lightweight Motivational Training Tee

    Price range: 27.65$ through 32.10$
    S M L XL 2XL 3XL Width, in 18.00 20.00 22.00 24.00 26.00 28.00 Length, in 28.00 29.00 30.00 31.00
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    Select options This product has multiple variants. The options may be chosen on the product page
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    Iconic Mama Era Tote | Mother’s Day Minimal Typographic Mom

    Price range: 15.92$ through 15.94$
    A minimalist cotton canvas tote with bold typographic artwork that reads like chic identity-wear for moms. The design pairs assertive,
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    Iconic Mama Era Sweatshirt | minimalist mom sweatshirt, typographic mom tee

    Price range: 29.36$ through 42.19$
    Minimalist typographic crewneck that reads like lifestyle branding: bold, confident lettering with a subtle retro-pop accent stripe and star dots.
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    Iconic Mama Era Tee | Mother’s Day Minimal Typographic Mom Shirt

    Price range: 18.46$ through 34.48$
    Iconic, typographic mom tee that reads like a confident lifestyle statement — bold condensed uppercase paired with a hand-lettered ‘Mama’
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    Select options This product has multiple variants. The options may be chosen on the product page
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      Popular Product Types

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      New Arivals

      Nec sem consequat mi gravida augue augue suspendisse condimentum condimentum vestibulum augue mi gravida ugue.
      Hot
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      Adventure Mountain T-Shirt — “Time to Explore” Outdoor Graphic Tee

      Price range: 18.57$ through 25.58$
      Lightweight and quietly rugged, this tee carries the call of the wild without shouting. A simple, vintage-style mountain illustration and
      Add to wishlist
      Select options This product has multiple variants. The options may be chosen on the product page
      Quick view
      Hot
      Compare

      Reps Over Excuses Gym T-Shirt | Lightweight Motivational Training Tee

      Price range: 27.65$ through 32.10$
      S M L XL 2XL 3XL Width, in 18.00 20.00 22.00 24.00 26.00 28.00 Length, in 28.00 29.00 30.00 31.00
      Add to wishlist
      Select options This product has multiple variants. The options may be chosen on the product page
      Quick view
      Compare

      Iconic Mama Era Tote | Mother’s Day Minimal Typographic Mom

      Price range: 15.92$ through 15.94$
      A minimalist cotton canvas tote with bold typographic artwork that reads like chic identity-wear for moms. The design pairs assertive,
      Add to wishlist
      Select options This product has multiple variants. The options may be chosen on the product page
      Quick view
      Compare

      Iconic Mama Era Sweatshirt | minimalist mom sweatshirt, typographic mom tee

      Price range: 29.36$ through 42.19$
      Minimalist typographic crewneck that reads like lifestyle branding: bold, confident lettering with a subtle retro-pop accent stripe and star dots.
      Add to wishlist
      Select options This product has multiple variants. The options may be chosen on the product page
      Quick view
      Compare

      Iconic Mama Era Tee | Mother’s Day Minimal Typographic Mom Shirt

      Price range: 18.46$ through 34.48$
      Iconic, typographic mom tee that reads like a confident lifestyle statement — bold condensed uppercase paired with a hand-lettered ‘Mama’
      Add to wishlist
      Select options This product has multiple variants. The options may be chosen on the product page
      Quick view
        LIMITED SALE EVENT

        THE BIGGEST
        DROP DEAL
        STARTS SOON.

        Get ready for exclusive discounts, limited pieces, and a major release moment. Once the timer hits zero, the sale goes live.

        SHOP NOW VIEW COLLECTIONS
        Countdown to launch Limited-time access
        00 Days
        00 Hours
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        00 Sec
        Offer Up to 40% off
        Access Selected styles

        Desings for The city.

        Every season, a new chapter.
        Curated pieces. Intentional design.

        6 SEASONS
        24+ PIECES
        40+ COUNTRIES
        1 PHILOSOPHY
        SCROLL
        FEATURED PIECES

        THE
        ESSENTIALS.

        Hand-selected. Hand-finished.
        The pieces that define the season.

        —

        —

        —
        WHAT WE STAND FOR

        BUILT
        DIFFERENT.

        01

        HAND-CUT QUALITY

        Every garment patterned, cut, and finished by hand in our atelier. No mass production runs, no compromises on the details that matter.

        02

        INTENTIONAL DESIGN

        Stripped of everything unnecessary, perfected in everything that remains. We don't add features — we refine essentials.

        03

        WORLDWIDE DELIVERY

        Shipped to 40+ countries with carbon-neutral logistics. Tracked, insured, and at your door in days — wherever you are.

        04

        PREMIUM MATERIALS

        Japanese cottons. Italian wools. Garment-dyed in small batches. We source from the best mills, never the cheapest.

        OUR PHILOSOPHY

        LESS BUT
        BETTER.

        In a world that glorifies excess, we took a different path. Every Urbano Trend piece is designed with purpose — stripped of everything unnecessary, perfected in everything that remains.

        We don't chase trends.
        We set the standard for what stays.

        — URBANO TREND, FORGED IN CALI
        Stay Connected

        JOIN THE
        INNER CIRCLE.

        Less but better — for those who move differently.

        10% off first order
        Early access to drops
        Exclusive discounts
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