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Less but better

This simple phrase is one of our guiding principles. Focus on the most important elements of each garment and let go of everything superfluous. Shop All
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Less harm

We’re continually pushing to reduce our footprint by choosing recycled or natural fibres and non-toxic natural dye processes. Shop All
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Be responsible

This simple phrase is one of our guiding principles. Focus on the most important elements of each garment and let go of everything superfluous. Shop All

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‘Take only memories, leave only footprints; for the journey shapes the soul more than the destination ever will’

- Franklin L Parr

Forged in Cali

Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside racetracks, where ghosts of a once towering oil industry still linger.

Forged in Cali

Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside racetracks, where ghosts of a once towering oil industry still linger.

Forged in Cali

Born in a small, Southern California, blue-collar beach town, graced with world class point breaks and seaside racetracks, where ghosts of a once towering oil industry still linger.

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